Thursday, January 22, 2009

Adieu, White Star!

If you love champagne, you've probably sipped your share of Moet et Chandon's White Star. With its crisp, slightly sweet flavor, it's been the top-selling champagne in the U.S. for years.

Now's the time to go stock up on your favorite fizz because Moet Hennessy Louis Vuitton recently decided to replace White Star with a new blend they're calling Imperial. The new Imperial, which isn't quite as sweet as White Star, is already showing up at bars and stores across the country.

It might seem strange to tamper with such a successful brand, but it does help clarify the Moet range; now in order of dry to sweet it's Brut Imperial, Imperial and Nectar Imperial.

I tasted Imperial last week at Apotheke in NYC; the head of the magnum has been sabered, but sadly I missed that part. I liked it - perhaps a little too much - I decided the next morning.

1 comment:

Global Patriot said...

Thanks for the update, Maria. Despite the popularity, I have always considered Moet et Chandon's White Star to be a bit too sweet - thus its mass appeal.

I'm looking forward to trying this new blend that hopefully has the same flavors but is in better balance with dryness.

Always appreciate your bubble insights!